Sales on China (Shanghai) International Boat show

Last Update: November 15th, 2017

More than 21,000 audited visitors from 70 different countries attended this year’s China (Shanghai) International Boat Show, which closed on Saturday, far surpassing last year’s attendance and ensuring the final edition at the ageing venue was one to remember.

The planned move to the World Expo site across in Pudong in 2012 can’t come soon enough for many — the show has reached capacity at its current venue — the attractive and centrally located, but rather dilapidated Shanghai Exhibition Centre. The Expo site will benefit from the massive infrastructure and transportation investment that Shanghai City Government has made for the Expo, whilst the adjacent Huangpu River will bring boundless opportunities for on-water displays and demonstrations — a vital boon to helping the show capture the public’s imagination.


That said, this year’s show was blessed with warm weather and seems to have hit the right note with the visitor quality and turnout.

Amongst the families on a day out and the scattering of bemused souls that drifted in off the street, business was being done, evidenced by the involved conversations on busy stands. “It was definitely worth coming, we have two very solid leads that I don’t think I would have got otherwise,” said one sailing yacht dealer. “It is our first proper visit,” said another adding that they “had to be here”.


David Winter of Red Dragon described the show in one word — “terrific”. The company sold two of their 5.9s and had huge foreign interest in their new Sunday 23, Winter claimed.

The positive mood was matched by the stats. There were 400 exhibitors from more than 20 countries with over 300 boats and a further 100-plus model boats on display.

Turnover was up threefold to a significant RMB 1bn (almost US$150m).

On the first day Ferretti sold a 62ft yacht for RMB29m; Cruisers sold its 36-footer on display at RMB3m; and Brunswick had two declarations of intent for RMB3m each.

Azimut sold one 68, and one 105 for a total of RMB103m, as well as four letters of intent being signed.

Jeanneau sold a 60-footer at RMB15.5m and Beneteau sold both their exhibits with Princess adding a RMB7m yacht to the sold tally.

Fairline signed two letters of intent for a total of RMB51m and Sunseeker took three orders totaling RMB100m.

Sea Stella took orders for a 38, a 46 and a 63 Flybridge totaling RMB16.1m and had four letters of intent for RMB30m in total.

Chinese builder Sunbird sold eight boats for a total of RMB40m while Ramscraft visiting Shanghai for the first time, sold six boats from RMB700,000 to RMB1m plus an impressive 18 letters of intent.

Ocean Alexander signed a 12 letters of intent on an RMB8m yacht and Double Happiness sold one RMB24m yachts and four boats priced at RMB5m.

Other activities

In addition to the show proper, the other activities were equally well received and attended.

The two ‘Try a Sailboat’ Open Days at Dianshan Lake and at Real Sailing’s Site at JianShanWei had around 200 people getting out on the water for the first time.

The penultimate evening of the show saw the Gala Dinner for the Asian Marine and Boating Awards sponsored by Agile Real Estate with 16 Awards being given in 14 categories. More than 400 guests watched Group Beneteau pick up the award for ‘Best Brand Penetration’.

CIBS China Shanghai International Boat Show
China (Shanghai) International Boat Show is the most comprehensive and longest established boat & yacht exhibition in China, covering displays of its whole industry chain since its launch in 1996. CIBS has progressively established itself as the endorser and facilitator for yachting culture in 16 years. CIBS provides a platform for all the industry products, but also continues to further explore opportunities to popularize maritime lifestyle and yachting culture.
Location: • CN - China Shanghai
Website: boatshowchina.com | boatshowchina.cn
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About the author


Norberto Moreau is co-founder of the Allied Management Ltd Consulting Group (Hong Kong, United Kingdom, Spain). The group and his associates have activities in Yachting, Properties, Events and Online Services.
Activity with own Projects (70%) / Consulting (30%). Norberto Moreau is available for Consulting worldwide at Fairs, Regattas etc.

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