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hanseboot 2016 – POST-SHOW REPORT

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Challenges in the boat market – hanseboot responds with new opening hours and concepts

“Moving boldly in a new direction”, “Exactly the right approach”, and “Keep on the new course!” Those comments summarise the views of many of the exhibitors and visitors at hanseboot, which closed on 6 November after nine exciting boat show days.

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520 exhibitors from 20 nations presented their products and services in the exhibition halls and at the In-Water hanseboot in Sandtorhafen; hanseboot displayed some 450 boats and everything that appeals to professionals, leisure boaters and newcomers. This was the 57th Hamburg International Boat Show, featuring a whole series of innovations in response to the current situation in the boat market. Visitors showed very good acceptance for the new opening hours on weekdays from 12:00 to 20:00 hours, and for the greater prominence given to Refit and the focal areas of fittings and equipment, accessories, and fun sports. However, the provisional data for visitor numbers (68,000) still fell short of last year’s level.

“We still have to respond to the challenge of the current market and interest situation with new concepts and ideas,” said Bernd Aufderheide, President and CEO Hamburg Messe und Congress GmbH. “We have already taken action – in particular with changes in the opening hours. That means people can come to hanseboot after they have finished work. A large proportion of exhibitors said how pleased they were to gain many excellent customer leads after 17:00, and reported good business.”

Heiko Zimmermann, hanseboot Project Director, noted that “the situation varies from one sector to another. Exhibitors from equipment and fittings, accessories and fun sports are very satisfied with their results. Some of the boat exhibitors are feeling the impact of the market situation. The conclusion we draw is that we need to make a special effort to attract more young people to watersports. That will play a big part in our thinking for the next hanseboot.”

Successful debut for BOATFIT
hanseboot now gives more importance to Refit, having acquired the brand rights for the BOATFIT show. The Refit Centre in Hall B2 (ground floor) and B3 (ground floor) featured high-quality expert presentations and practical workshops, and was much appreciated by visitors. Summing up this new development, Heiko Zimmermann said “That shows the importance of Refit, and how much demand there is for information on the subject. The used boat market is currently the biggest market for boats. Newcomers can buy used boats at very favourable prices, and can get them back into shape themselves if they have the necessary DIY skills.”

Sailing and motor boat enthusiasts found plenty to fascinate them in boat halls B6, B7 and B4 (ground floor). hanseboot presented a wide-ranging overview of the boat market, with something for every taste and every pocket – from inflatables to mega-yachts.

Major crowd pullers included the Elling E6, the biggest motor yacht in the exhibition halls with length overall 20 metres; and the world premiere of the Saare 46sc, a yacht to thrill sailing enthusiasts with her length overall of more than 14 metres.

Attractive supporting programme and plenty of action in the new fun sports area
hanseboot visitors had a wide selection of opportunities for tasters and tests. The pool in the hanseboot arena in Hall B1 (ground floor) was significantly larger at 10×40 metres, which meant that this year for the first time visitors could try out wakeboards and seabobs. The programme also included stand-up paddleboarding, motor boating and dinghy sailing. The new “Hall of Fame” presented a wide range of innovative products from the fun sports sector for the 2017 season. The dinghy newcomers’ arena in Hall B3 (upper floor) was likewise action packed, with opportunities to try out a trapeze, to do capsize recovery exercises, or to tack and jib with a dinghy and wind machine. The German Sailing Union (DSV) made exciting presentations on subjects such as “How to start sailing”.

A large joint stand run by the German Boat and Ship Building Association (DBSV) in Hall B2 (ground floor) gave a platform to component and equipment suppliers, designers and boat builders. Claus-Ehlert Meyer, Executive Director of DBSV, noted that the majority of DBSV members were satisfied with results at the 57th hanseboot. “They did good business and closed plenty of deals,” said Meyer.

Torsten Conradi, DBSV President, noted that hanseboot made the right decision about opening hours. “The mornings are now used by the individual exhibitors for in-depth B2B talks. In future this format could well become a key platform for doing business in the B2B sector.”



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Sources: hanseboot.de
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norbertomoreau

Norberto Moreau is co-founder of the Allied Management Ltd Consulting Group (Hong Kong, United Kingdom, Spain). The group and his associates have activities in Yachting, Properties, Events and Online Services.
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