Interboot 2016 on a strong course: Positive response to new hall layout


90,500 Visitors at the international water sports expo – Interboot harbour is a big attraction on Lake Constance – Boat exhibitors record good sales

Friedrichshafen: More exhibition space, more boats, more experiences, more sales – the 55th Interboot drew to a close with a positive result. 90,500 visitors (2015: 90,700) came aboard for the international water sports exhibition in the last nine days. 471 exhibitors from 17 countries exhibited innovations and products from the entire spectrum of water sports: “The new hall layout with an additional hall and a circular route through the exhibition was very positively received and rated by visitors and exhibitors.” Many exhibitors have told us that this was the best event for them since 2008,” Messe Friedrichshafen CEO Klaus Wellmann explained. Visitors experienced maritime flair in the Interboot Harbour, where 130 boats could be put to the test. In addition, tens of thousands of water sports enthusiasts watched the shows on the Friedrichshafen promenade on the shores of Lake Constance. The standing wave was also popular and enabled visitors to try out indoor surfing for the first time ever at a German water sports exhibition. More than 500 beginners and experienced surfers climbed on top of a board.


The Interboot celebrated water sports in all its variations – from motorboats to sailboats and on to surfboards, canoes and a lot of different accessories – at the fairgrounds in Friedrichshafen. “Our new campaign ‘Your moment’ and the related additions to the supporting program, like the standing wave and our new sailing competence center, went over very well with visitors and exhibitors. Our changes to the concept have paid off and we see the Interboot in a good position with smooth sailing ahead. Our exhibitors have had good to very good sales across all segments,” said a pleased Dirk Kreidenweiss, Interboot project leader. Exhibitors were also satisfied. “Our conclusion about this year’s show is positive. All in all, we were able to conclude some contracts, the results were good. We like the new hall concept, and in addition the circular route through the exhibition seems to make it feel larger. That brings a lot to the show, that is also what our customers told us,” said Bruno Hausammann, CEO of Hausammann Caravans + Boote AG. Mike Broemel, Sales Manager at Bavaria Yachtbau GmbH, also confirmed good sales of boats. “We conducted a lot of interesting discussions and also made some good sales. The Interboot 2016 was a successful trade show. We are expecting a diverse variety of business after the show and have effectively reached our goal.” Meik Lessing of Dufour Yachts also has a similar positive view. “Like every year, I am very satisfied with the Interboot – it fully exceeded our expectations. The first weekend was very strong, during the week we noted many very qualified visitors and discussions. We are now looking at a good follow-up to the show.” Rolf Müller, owner of Bootswerft Rolf Müller AG, adds: “The Interboot was a solid success and went better for us than in the past few years. In general, interest in buying is growing again, we have had a good response and are satisfied.

The Interboot Harbour also offered a comprehensive program. The second exhibition area directly on Lake Constance was especially well visited on the second weekend, with its sunny, late summer weather, with tens of thousands of onlookers filling the promenade to follow the competition on the Liquid Quarter Mile. Since the Harbour has been a part of the show, we have been represented there with a few boats, because for us the Harbour is one point that always speaks well for the Interboot. Many visitors tell us that our boats are too beautiful to use in the water, so it’s important for us to also show the boats in the lake and to make it possible to experience them,” emphasized Markus Boesch, member of the management of Boesch Motorboote AG.

Large numbers of water sports fans tested stand up paddleboards and wakeboards on the Trade Fair Lake or set sail on miniature versions of 12-meter boats for the first time. Participants in the “Team up with a pro” wakeboard competition showed off their tricks on a board for the first time. On Friday, professionals Nico von Lerchenfeld, Yanneck Konda and Nadine Härtinger each selected three amateur wakeboarders for their team from among 19 applicants. These protégées then competed against each other in the contest on Sunday.

The 2017 Interboot will promise plenty of water sports experiences from September 23 to October 1.

Interboot Friedrichshafen
Location: • DE - Germany Friedrichshafen
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About the author


Norberto Moreau is co-founder of the Allied Management Ltd Consulting Group (Hong Kong, United Kingdom, Spain). The group and his associates have activities in Yachting, Properties, Events and Online Services.
Activity with own Projects (70%) / Consulting (30%).

Norberto Moreau is available for Business Consulting worldwide at Fairs, Regattas etc.
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