Fairs

The 39th Cannes Yachting Festival closes with record numbers

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The 2016 Cannes Yachting Festival drew to a close on Sunday 11th September having welcomed 630 boats, a record number for Europe’s largest in-water show. Boasting 191 new models, more than any other show, the Cannes Yachting Festival cemented its position as the leader in innovation and product launches.

This year, the exhibitors have reported a high number of international visitors, among them new consumers. The show culminated with over 50% of sales taking place in the nal weekend. Over 51,000 visitors lled the two ports at each end of the Croisette for an event not to be missed due to the range of products and services o ered, its quality and the volume of business generated.

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Of the 530 exhibitors involved in the Festival, 60% came from 40 di erent countries from around the world which, combined with 50% international visitors, makes the Cannes Yachting Festival the major event of the season for the global nautical industry.

The Cannes Yachting Festival rea rmed its status as the number one boat show internationally for multihulls. Extending the area with more space on land and a dedicated dock in the centre of the show, allowed the show to welcome 45 catamarans – the largest number in the world – ranging from 42 to 77 feet. It is also an important event for sail boats with 120 vessels which represents 20% of total boats.

For the first time, a land marina was created at the entrance to the Quai Max Laubeuf to increase the number of boats that could be showcased in the area.

2016 marked the tenth anniversary of the Brokerage & Charter Area at the Cannes Yachting Festival on the Port Pierre Canto dock at the other end of the famous Croisette. Exhibitors remarked once again that they were impressed with the quality of visitors who made the trip over to the area and the deals generated.

LAUNCH OF ‘LA TERRASSE’

To round out an already rich o ering and to con rm its top-of-the-range positioning, the Cannes Yachting Festival launched a new area devoted to luxury houses:
La Terrasse. Adjacent to the Festival beach, La Terrasse o ered a 180-degree view of the biggest yachts on display at Vieux Port, the Bay of Cannes, the Croisette and the Lérins Islands. This new area built on a pier created a unique experience for attendees, where they were able to satisfy their taste for these exceptional products and admire the unique cra smanship and art de vivre of these luxury brands.

CONCOURS D’ELEGANCE

Inspired by the success of the 2015 launch, the Cannes Yachting Festival held its second edition of the Concours d’Elegance, a one-of-a-kind parade of vintage and modern day boats. Paying tribute to the rich history of boating on the French Riviera and taking place in Cannes’ Vieux Port, the Concours d’Elegance saw vessels under 12 meters parade by spectators on the Festival beach.

PARTNERSHIPS

For the 39th edition, the Cannes Yachting Festival signed new partnerships with automaker Porsche, Studio Harcourt Paris, Louis Roederer Champagne, Façonnable and Interni. These internationally respected brands further enhanced the unsurpassed luxury experience for visitors to the Festival.

The new partners joined the ranks of those already a liated with the Festival: Lise Charmel, Wajer Yachts, Azur Hélicoptère and Fenwick-Tohatsu.

VIP SERVICES

For its 2nd year, the VIP programme, the Carte Riviera, was a great success with more and more visitors seduced by this tailor-made experience. Holders of this card had access to exclusive services, such as visiting the Cannes Yachting Festival on board one of the organisation’s boats, a tour of the most beautiful cra on show, a direct helicopter transfer to the Vieux Port heliport and access to the concierge service, VIP Club and courtesy car by our o cial partner: Porsche.

KEY DATA FOR 2016

VISITORS

51,000 visitors, 666 journalists

EXHIBITORS

530 exhibitors (60% from abroad)
48% of exhibitors are boat manufacturers/importers

52% represent other business sectors (equipment manufacturers, brokers, service providers, etc.)

BOATS

630 boats from 2.10 to 52 metres
191 new boats and yachts showcased during the Cannes Yachting Festival, including 107 world premieres
40 second-hand boats ranging from 22 to 52 metres on display at Port Pierre Canto 140 yachts longer than 20 metres
120 sail boats (20%)
45 multihulls, including 10 motor yachts

TECHNICAL INFORMATION

300,000 m2 of exhibition space
2 marinas
10 km of boats / 3 km of pontoons installed

4 through-ways: oating docks equipped with a motorised central section which closes to enable visitors to move freely around the port




Cannes Yachting Festival
Since 1977, the Cannes Yachting Festival takes place every September in elegant, luxurious surroundings in the sparkling bay of Cannes. The Cannes Yachting Festival is one of many exhibitions organised by Reed Expositions France, which like Fiac and Paris Photo allow an international clientele to meet with top level buyers in an exceptional setting.
Location: • FR - France Cannes
Website: salonnautiquecannes.com/
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About the author

norbertomoreau

Norberto Moreau is co-founder of the Allied Management Ltd Consulting Group (Hong Kong, United Kingdom, Spain). The group and his associates have activities in Yachting, Properties, Events and Online Services.
Activity with own Projects (70%) / Consulting (30%).

CONSULTING:
Norberto Moreau is available for Business Consulting worldwide at Fairs, Regattas etc.
⭐️ Deep knowledge in Public Relations, Press Media, Social Media.
⭐️ Experienced with consulting as temporary IT Officer, PR Officer, Press Officer, Social Media Officer.
⭐️ He understands how the key drivers relate to each other and work together.
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⭐️ Fluent in several languages for conferences, negotiations, contracts, journalistic article adaptations and social media.

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