Monaco Yacht Show 2012: the RIGHT PLACE with the RIGHT PEOPLE
From next September 19 to 22, the 2012 MYS will again bring together the captains of industry, the savvy owners and their representatives and the highest-net-worth clientele over four days of intensive meetings and viewings with 500 of the world’s leading superyacht companies on the stands.
The finest shipyards, the top yacht designers, the main broker agencies and the best superyacht equipment suppliers will all be in Port Hercules to exhibit their most innovative products and luxury services or their future projects of superyachts.
Organisers of the Monaco Yacht Show heralded this year’s edition of the event to be yet another busy year with new initiatives to spark new deals. Gaëlle Tallarida, Managing Director of the event, commented:
“We are truly aware the MYS has become an event that many yacht companies can’t afford to miss out. Our role is to offer the best working and exhibiting conditions to all participants, so that they only have to focus on their main goal when attending the event: making business. It’s a one-year organisation to deliver such a worldwide event; we have set up collaborations with top-quality service suppliers to fulfill the demanding expectations of the exhibitors and visitors. They must feel at the right place with the right people to develop their business”.
So in coordination with the MYS organisers, the brokers and shipyards will unveil their most recent and spectacular superyachts, clearly aiming at presenting their best offering to convince new buyers.
As the clients are less pressured to buy, and feel they have more time to compare to get the right yacht at the right price, it’s definitely the time to buy.
“Wealthy people are still there, and there is still a very good market for those who want to have a boat quickly. Smart clients with experience know that even with a custom build they have to wait three or four years, so this is a good moment to bite. Just like in a real estate market, if you have cash, you should be buying now. Because it’s likely that in two or three years you’re not going to see these prices anymore”
(source: quote by Fabio Ermetto, Sales and Marketing Director at Heesen Yachts, extracted from the article “Prices will fall but charter won’t tumble” published in the 2012 MYS Summer magazine).
The yacht of your dreams will surely dock in port Hercules next September: 100 superyachts and megayachts, from 25 to 90 meters in length (with an average size of 46 m LOA) and around 40 new builds unveiled in world premiere.
THE PLACE TO MEET
The show organisers will present a completely new 650m² reception complex in the heart of the yacht show area, where you can hold all your meetings or invite your best customer to dine in the official restaurant, in a luxurious setting set aside for yacht show partners.
The Upper Deck Lounge, located in the air-conditioned tent of the Parvis Piscine (where the old restaurant-lounge area used to be), has been designed by interior decorators Sabrina Monte-Carlo in collaboration with Italian designer Paola Lenti, the French crystal manufacturer Baccarat and the art gallery Opera Gallery. It includes several reception areas reserved exclusively for executives of exhibiting companies, where they can talk with their customers in a comfortable, confidential setting.
Newly official sponsor of the 2012 MYS, the German car manufacturer BMW will present the new BMW 7 Series Luxury Saloon, which combines stylish design, luxury and comfort with top-class efficiency.
Back to the show as official sponsor for the fourth consecutive year, the Swiss watchmaker Ulysse Nardin will showcase its finest collections of luxury watches on its exhibiting area inside the Upper Deck Lounge.
Monaco Yacht Show, on the docks of Monte Carlo, Cote d’Azur
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