Sunseeker Spain to consolidate its business strategy

The company Hermanos Berga has reached an agreement with Sunseeker through its distributor in Spain, Sunseeker Spain, to sell the boats of the British shipyard, one of the most prestigious in the world, specifically in the area within Cambrils and Denia.

  • The company from Tarragona has reached an agreement with the British shipyard through its distributor in Spain to sell its boats within Cambrils and Denia.
  • The agreement reaffirms its business strategy to incorporate referent trademarks to its portfolio so as to consolidate as one of the most important boat dealers in Catalonia and Spain.
  • The distribution will be done through the delegation the company has in Valencia, namely Marina of Denia, and from the central office in Cambrils.

Under the compromise, Hermanos Berga will take over the sales and after-sales services and the aspects of representation and promotion of the well-known shipyard that makes high-end motor boats up to 40 metres long from the south of England.


With the new distribution, Hermanos Berga reaffirms its business strategy to incorporate market leading brands to its portfolio like Sunseeker to consolidate as one of the most important boat dealers in Catalonia and Spain.

“It’s a step forward for our company that will concentrate part of its business efforts on this great brand”, says Magda Berga, representative from Hermanos Berga.

Hermanos Berga see the agreement as the union of two established brands and is convinced that

“the benefit is mutual; for us, because we will distribute a market leading brand and for Sunseeker because of the sales and customer service a company like ours can give, with a solid career”.

Hermanos Berga is clear that, in its bet for Sunseeker, will be very important its experience

“and knowledge of the market, especially for the segment of motorboats built by Sunseeker, with high quality finishings, and also our great customer service that has always characterized us”. However, the company notes that “in no case the agreement will be against the interests of the customers we already have”.

The marketing and distribution of Sunseeker rboat range will be done through the delegation of Hermanos Berga in Valencia, specifically in Dénia, and from its central office in Cambrils. The company, with regular presence at international boat shows, premieres as a distributor of the British shipyard in the Barcelona Boat Show which will take place between the 26th and 30rd of September in Port Vell in Barcelona.

About Hermanos Berga

Hermanos Berga is a company which specializes in the sale and distribution of high-end boats such as Sunseeker, but also in small and medium boats of brands like Zodiac, Sea Ray, Faeton and Stingray.
Founded in 1970 by Jaume Berga, it has about twenty employees and facilities of 18,000 m2 in Cambrils, where its headquarters are settled and where he develops other activities such as maintenance of ships, spare parts warehouse, selling used boats, etc. Its long career has served the company to keep a large experience in customer service.
It has commercial offices in Mallorca (Puerto Portals), Ibiza (Marina Botafoch) and Dénia (Marina de Dénia), and participates in international shows, like Barcelona.

It is also present in local nautical fairs such as the Festival del Mar de Cambrils, a city with which the company has always felt very connected. It has the ISO 9001 certification which proves the quality of its service. On the other hand, Sunseeker, which was founded in the seventies, it has become today one of the world’s most valuable shipyards ifor his constant striving for innovation and research and for his bet for excellence in high-end boats. It exports almost all of the boats that are produced in its centres of Poole and Portland, southern England, which are sold through dealers in sixty countries in the five continents.

Hermanos Berga
Location: • ES - Spain Cambrils
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About the author


Norberto Moreau is co-founder of the Allied Management Ltd Consulting Group (Hong Kong, United Kingdom, Spain). The group and his associates have activities in Yachting, Properties, Events and Online Services.
Activity with own Projects (70%) / Consulting (30%).

Norberto Moreau is available for Business Consulting worldwide at Fairs, Regattas etc.
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