BMW retires from the America’s Cup

At the end of the year BMW will end its partnership with Oracle Racing and its involvement in the America’s Cup.

At the end of the year BMW will bring to a close its longstanding partnership with Oracle Racing and thereby end its involvement in the America’s Cup. This is by mutual agreement of both partners.

Both parties set ambitious goals and achieved the ultimate objective: winning the America’s Cup in February when the yacht USA 17 (fastest yacht in the history of the America’s Cup) won the 33rd Match with a 2:0 victory of Valencia.

“On the design and engineering front, BMW engineers set new benchmarks in terms of intelligent lightweight design,” said Ralf Hussmann, General Manager BMW Sports Marketing and Brand Cooperation. “In winning the 33rd America’s Cup, we achieved all of our ambitious goals. We will continue to be involved in the sport on a national level.”

“The America’s Cup combines a technological challenge with a sporting one and success is measured by the result on the race course,” added Russell Coutts CEO of BMW ORACLE Racing. “In that sense, both the team and BMW are proud that our collaboration resulted in victory.”

About the author


Norberto Moreau is co-founder of the Allied Management Ltd Consulting Group (Hong Kong, United Kingdom, Spain). The group and his associates have activities in Yachting, Properties, Events and Online Services.
Activity with own Projects (70%) / Consulting (30%).

Norberto Moreau is available for Business Consulting worldwide at Fairs, Regattas etc.
⭐️ Deep knowledge in Public Relations, Press Media, Social Media.
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