Inmarsat and Volvo Ocean Race judges are finding it tougher than ever to decide the winner of the MCM Award as the standard of work from the Media Crew Members continues to rise and rise.
The prestigious prize which carries a cash bonus takes into account the all-round work of the MCMs during the course of a leg, covering video, audio, stills pictures and text.
“The Inmarsat MCM Award choice every stopover is becoming one of my biggest – but most enjoyable and fascinating – challenges,” said Volvo Ocean Race Director of Communications, Jon Bramley.
“At the start, there were clear MCM stars in the fleet who were producing incredibly compelling material day after day.
“What’s great now is that we are seeing a uniformly fantastic standard from all the boats. The guys are constantly getting guidance from our team and the boats’ PR departments and are lifting their game accordingly.
“That is crucial for the success of the race. Without the MCMs relaying the true drama of the Volvo Ocean Race we simply cannot promote the event to its true potential in the media and through them, our fans.”
(from top left to bottom right)
- King Neptune’s partner Codfish sacrifices a dollop of Rome Kirby’s hair after crossing the Equator for the first time.
- Amory Ross. Media Crew Member for PUMA
- CAMPER with Emirates Team New Zealand Media Crew Member Hamish Hooper from New Zealand wins the Inmarsat Media Crew Member Award at the Volvo Ocean Race 2011-12 Cape Town prize giving.
- Hamish Hooper from New Zealand: Media Crew Member
- Media Crew Member Nick Dana onboard Abu Dhabi Ocean Racing
- Nick Dana from the USA, media crew member for Abu Dhabi Ocean Racing.
All sections of the Volvo Ocean Race communications department vote before Bramley and Inmarsat’s Chris McLaughlin, vice-president external affairs, meet to make the final call on a short list of three and the eventual winner.
It is one of the most eagerly awaited events in the popular prize-giving evenings at each port stopover.
For Leg 3 from Abu Dhabi to Sanya, the three short-listed are – in no particular order – Nick Dana (Abu Dhabi Ocean Racing), Amory Ross (PUMA Ocean Racing powered by BERG) and Hamish Hooper (CAMPER with Emirates Team New Zealand).
The winner will be announced on Thursday.