USP Content to take race to the airwaves
In the first edition of the race back in 1973-74, contact with the fleet consisted of a weekly telephone call. Now, the boats are monitored 24 hours a day and to make sure the sailors are heard around the world USP Content has been appointed official audio broadcast provider to the Volvo Ocean Race.
USP will provide live and pre-recorded audio coverage directly from Race Headquarters in Alicante, ports of call en route and from on board the boats themselves.
Hundreds of radio stations across the continents are being accredited to update millions of listeners on the latest news, conditions and race standings – in multiple languages reflecting the diversity of nationalities taking part in the Race.
Adam Binns, Director of Radio & Television for the Volvo Ocean Race said: “We are delighted to be working with USP Content – a company with an outstanding track record in the field of sports broadcasting.
“In 1973-74 we had a weekly phone call to the fleet. Now our Race will be consumed when the listener wants, on all kinds of devices so it is essential we work with someone whose experience in live commentary, traditional radio and digital audio streams is unrivalled.”
USP Content masterminds BBC Radio 5 Live’s Formula 1 coverage, producing live and pre-recorded programmes, and podcasts for the entire race calendar.
USP Content will build a broadcast centre attached to the NASA-inspired Race Control room in the Spanish Race Headquarters. It will not only allow organisers to achieve better communications with the racing fleet, but also help USP to connect the media directly via live audio-conferences as the action unfolds. The temporary broadcast points at the ports of call will deliver content to a global audience and also to those visiting each of the 10 Race Village Experiences.
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