The America’s Cup Website have unveiled a new brand logo for the America’s Cup challenger series – the Louis Vuitton Cup.
Here the comments of the America’s Cup Event Authority and the Executive Vice-President of Louis Vuitton:
Richard Worth, Chairman of the America’s Cup Event Authority said about the new design:
“In every sense of the word, the America’s Cup is reinventing itself, from our cutting-edge boats to breakthrough sporting technology to our visual identity. Everything about this new America’s Cup is designed around transforming the sport.”
Pietro Beccari, Executive Vice-President of Louis Vuitton, added his view on the logo concept:
“When we started to work on the new logo for the Louis Vuitton Cup, we wanted to give it a modern and dynamic design which reflects the spirit of the competition. We began by playing with the sails and the hulls of these huge boats, from which we found the inspiration for the logo of next Louis Vuitton Cup.”
Source from www.americascup.com