The Trade Show has grown by 8%, in line with the good moment that the world tourism sector is enjoying and with the record figures in Spain.
International participation has grown by 13%, and includes new countries and new official representations. There has also been a growth in the participation of national representations (3%) and of technological firms (16%).
FITUR will be breaking ground as an ‘Augmented Trade Show’, since it will premiere the development of a set of tourist and trade show management apps. They will deploy their functionalities with 5G technology in the near future.
The strategy of segmentation has added the new FITUR FESTIVALS to its monographic sections, in response to the growing specialisation and the search for new market niches.
The Trade Show will be generating 260 million euros over its five days, and will strengthen the various sectors connected to tourism in Madrid.
India will be the FITUR Partner and will be the fifth country by presence in the Trade Show.
IFEMA kicks off the international schedule of tourism trade fairs with FITUR 2018, the great business and professional meeting platform that will present the latest proposals, destinations and news of world tourism in Madrid between 17th-21st January. Like every year, this staging will allow agents from this industry to establish the lines of work that will set the programme for the whole year. Many business meetings will be held and contacts and business exchanges will be made.
Fitur - Feria Internacional de Turismo
FITUR is a global meeting point for tourism professionals and the leading trade fair for inbound and outbound Ibero American markets.
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